The Competence Alliance is a dynamic network of specialized companies that bring together software development, marketing expertise, and legal compliance under one collaborative umbrella. Each member excels in its own domain while contributing to a shared vision: delivering holistic, future-ready marketing solutions.
This structure ensures that every campaign benefits from best-in-class knowledge across multiple fields, while clients enjoy one seamless point of contact. From ideation and platform development to campaign execution and regulatory safeguarding, the Competence Alliance covers the entire journey.
Learn how our mission and vision fuel innovation and how our values keep us grounded
To lead the way in innovative, legally compliant campaign management — transforming ideas into engaging prize games, incentive programs, and cashback systems that inspire participation and drive measurable results. At Competence Alliance, we envision a future where brands connect with consumers through campaigns that are creative, transparent, and impactful at every point of sale.
Our mission is to manage every campaign with precision and integrity — from legal compliance and prize fulfillment to point-of-sale performance and cashback systems. We work side-by-side with brands to ensure every promotion runs smoothly, meets all regulatory standards, and delivers real value to both our clients and their customers.
At Competence Alliance, we are driven by integrity, innovation, and a commitment to excellence. Through transparency, collaboration, and a client-first approach, we create measurable value for brands and meaningful experiences for consumers.
By working with the Competence Alliance, clients gain access to a single, unified network of experts rather than juggling multiple vendors. This structure fosters efficiency, reduces costs, and ensures that every element of your campaign speaks the same language: innovation, compliance, and measurable success.
Whether you’re launching a gamified loyalty platform, entering new markets, or seeking bulletproof legal assurance, the Competence Alliance delivers.
At the heart of every modern campaign lies technology. The Competence Alliance’s AI and system development initiatives are led by our partner Telenorma, who create scalable platforms, loyalty solutions, real-time data dashboards, and innovative engagement tools designed to meet brand objectives.
Our specialists craft compelling campaigns, design intuitive user journeys, and leverage consumer insights to maximize engagement. From strategy to execution, we ensure measurable impact and lasting brand value.
Regulatory landscapes are constantly evolving, especially in multi-country campaigns. The Alliance provides comprehensive legal oversight-ensuring every campaign meets GDPR standards, local regulations, and brand safety protocols. With pre-approved frameworks and real-time monitoring, brands can innovate fearlessly.
By uniting top-tier expertise across multiple sectors, the Competence Alliance delivers a true end-to-end marketing ecosystem:
No matter the scale or complexity of your campaign, our integrated approach ensures speed, precision, and peace of mind.
The Competence Alliance isn’t one company; it’s a collaborative powerhouse. Each member brings unique expertise, from pioneering engagement tools to setting new benchmarks in compliance. Every so often, we spotlight a member to show how our collective expertise drives success.
Have questions about how we work or what we offer? Our FAQs give you quick, straightforward answers about Competence Alliance’s campaign management, legal compliance, and promotional services. Whether you’re exploring your first campaign or scaling an international rollout, you’ll find the essentials here.
We design and manage promotional campaigns for brands, ensuring every campaign is fully compliant with legal requirements and optimized for maximum engagement.
We primarily work with FMCG brands, retail, and e-commerce businesses, but our expertise can be applied across any sector that runs consumer-facing promotions.
Our team monitors local and international regulations, providing GDPR-ready packs and expert oversight so your campaigns meet all legal requirements.
Yes. We have experience managing multi-country campaigns, adapting each promotion to meet local legal and cultural requirements.
Simply contact us via our website or email. We’ll discuss your goals, review options, and create a tailored plan for your campaign.
Delivering compliant, impactful campaigns with seamless activation, irresistible incentives, smart software and cashback programs, locally and globally.
Siemensstraße 21a
61130 Nidderau
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