We believe every campaign should be more than a promotion – it should be an experience that sparks attention, inspires participation, and delivers real results. Over the years, we’ve partnered with leading FMCG brands to launch initiatives that excite consumers and build lasting connections. From creative incentives like the “2-for-1 Pass” for Biscoff to instant-win and cashback promotions, our work is designed to strengthen brand loyalty and leave a lasting impact.
We combine bold ideas with seamless execution and strong compliance – creating campaigns that are:
OREO X MINECRAFT THE MOVIE Oreo and A Minecraft Movie teamed up in 2025 to create a Europe-wide campaign of limited-edition cookies with iconic Minecraft designs. Consumers could discover interactive experiences, win instant rewards, and enjoy collectible cookie designs. By blending playful activations with engaging storytelling, the campaign delivered memorable moments and brought the Minecraft universe to life for Oreo fans across the continent.
Lotus Biscoff Leisure Fun We paired Biscoff’s sweet indulgence with adventure, offering 2-for-1 vouchers for 1,000+ leisure destinations across Germany, from theme parks and climbing gyms to zoos and mini golf.
Stimorol Enter & Win Campaign invited consumers to enter codes for prizes, including one grand prize, weekly rewards, and 40,000 daily wins and driving record participation and boosting sales by 15% in Switzerland.
TUC & Jessie J TUC ran an instant-win promo where pack codes unlocked chances to win Jessie J concert tickets or Sony headphones, driving engagement across multiple countries and boosting sales by 6%.
TETESEPT – 2-FOR-1 LEISURE FUN – EVERYBODY WINS Rewarded kids’ shower gel buyers with 2-for-1 vouchers for 1,000+ leisure activities, marking the first incentive campaign of its kind worldwide.
HP – POS INCENTIVE WITH COMPETITION HP boosted holiday sales by offering a free Nürburgring race ticket with every laptop purchase, plus a chance to ride in a race car. The promo cleared old stock and drove record sales through.
You want deeper customer loyalty? You need to drive measurable growth?
Launch, track, and delight, all in one place. CAP, powered by TELENORMA, takes the complexity out of promotions, turning them into smooth, multi-country experiences. You can follow results in real time, manage rewards with ease, and pick winners without the stress, all while staying compliant. From instant rollouts to global reach, CAP makes every campaign smart, fast, and effortless.
Skip the legal headaches. With ready compliance modules for key markets, you can launch campaigns fast and still stay on the safe side of regulations. Each setup has already been tested in practice, so instead of slowing you down, compliance actually helps you move quicker.
From instant wins and cashback to online games and media activations, our platform drives campaigns that spark engagement and build loyalty. With CAP’s ready-to-use interfaces, every experience runs smoothly across web and app. We take care of the technical setup so your agency can stay focused on creativity.
We handle the legal, the logistics, and the magic – so you can focus on winning hearts, minds, and markets.
Navigate complex markets with confidence. Our legal and marketing experts ensure every campaign stays compliant, creative, and ready to launch.
From legal compliance to campaign activation, prize fulfillment, and “money-can’t-buy” experiences - select the mix that fits your brand’s goals.
We build the tools behind the magic: websites, campaign platforms, winner portals, and seamless digital experiences that bring ideas to life.
We don’t just launch - we measure. Track performance, engagement, and ROI while we optimize every step for maximum impact.
We’re proud to work with clients who trust us to keep their campaigns on track. They value our attention to detail, our flexibility when plans change, and our ability to turn ideas into results. Here’s how they describe their experience of working with us..
Guided by experience, fueled by innovation – these are the minds leading our journey.
We go beyond delivering solutions, we build lasting partnerships. Our blend of industry expertise, innovative strategies, and trusted execution ensures measurable results. With us, you don’t just get a service provider, you gain a reliable ally for growth.
With over 20 years of experience in POS, performance, and digital marketing, Competence Alliance blends traditional know-how with modern strategies to deliver measurable results in both local and global markets.
Our Campaign Activation Platform (CAP) centralizes promotional campaigns, keeping consumers in one database for easy re-engagement, faster campaign launches, and global scalability - reducing costs while increasing ROI.
From compliance and legal checks to creative execution, fulfillment, and analytics, we offer an end-to-end service so brands can focus on growth while we handle the details.
Our unique network of legal and compliance experts ensures campaigns meet all regulations in each market - protecting brands from costly mistakes and reinforcing consumer trust.
Delivering compliant, impactful campaigns with seamless activation, irresistible incentives, smart software and cashback programs, locally and globally.
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“The campaigns are exceptionally well planned and executed professionally by a friendly and approachable team. With evaluations, feedback, and live reporting, our time investment is minimal. Competence Alliance has completely restored my confidence in agency services!” ✓ Boosted brand awareness ✓ Strengthened brand image ✓ Supported sales initiatives ✓ Streamlined marketing and sales online tools ✓ Highly recommended
Torsten Heun Former Head of Key Account Management – BAYER HEALTHCARE